Goodbye Revolution, Hello Wii
(2006-04-28)Just when you got used to saying Revolution, Nintendo has decided that the name doesn't correctly describe the experience they intend for you to receive, so it's been renamed Wii.
Below is the somewhat wacky, advertising-lingo heavy justificationfor the name change, enjoy.
"Introducing... Wii.
As in 'we'.
"While the codename 'Revolution' expressed our direction, Wii represents the answer. Wii will break down that wall that separates videogame players from everybody else. Wii will put people more in touch with their games... and each other. But you're probably asking: What does the name mean?
"Wii sounds like 'we', which emphasises this console is for everyone. Wii can easily be remembered by people around the world, no matter what language they speak. No confusion. No need to abbreviate. Just Wii.
"Wii has a distinctive 'ii' spelling that symbolises both the unique controllers and the image of people gathering to play. And Wii, as a name and a console, brings something revolutionary to the world of videogames that sets it apart from the crowd.
"So that's Wii. But now Nintendo needs you. Because, it's really not about you or me. It's about Wii. And together, Wii will change everything."
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